How to Prepare My Firearms / Range Website for 10DLC Registration?

Preparing your website for 10DLC (10-Digit Long Code) registration is crucial to maintain your brand's reputation and avoid unnecessary expenses. Follow these steps to ensure your website is ready for 10DLC compliance:

 

SHAFT - Robust Age Gates (Firearms)

Messaging content for controlled substances or for distribution of adult content might be subject to additional carrier review. This type of messaging should include robust age verification (for example, electronic confirmation of age and identity).

Examples of robust age gates include:

1. Document Upload (Government ID)
2. Third-Party Identity Verification Services
3. Credit Card Verification
4. Reply with your birthdate xx/xx/xxxx
5. A web opt-in form field, which requires the user to include their birthday. Asking a user to “reply YES/AGREE” to confirm they are over a certain age is not considered a robust age verification.

You can utilize the age verification feature inside OtterText for easy trackability. MM/DD/YYYY format only with 21+. Example disclosure for firearms: Firearms that are not legally available in all 50 states will not be advertised via SMS.

Privacy Policy

Message Senders are responsible for protecting the privacy of Consumers’ information and must comply with applicable privacy laws. Message Senders should maintain a privacy policy for all programs and make it accessible from the initial CTA.

• When a privacy policy link is displayed, it should be labeled clearly. In all cases, terms and conditions, and privacy policy disclosures must provide up-to-date, accurate information about program details and functionality.
• Any mentioning of 3rd Party Data Sharing, Renting, or Selling is disallowed unless the below disclosure is included: “All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”If privacy policy already provides for data sharing or selling to nonaffiliated third parties, it needs to clarify that such data sharing or selling will not include a customer’s SMS opt-in data or consent status (because explicit, one-to-one consent is required for SMS). If privacy policy does not currently mention data sharing, you need to insert a similar clarification that you will not share SMS opt-in or consent status for non-service-related purposes.

Example: "We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages."

Full Sample policy: Template

Audit all forms for proper disclosure language

Sample disclosure to add to any form not used for text By providing your phone number in this contact form, you consent to receive phone calls from us to communicate regarding your question or the services/products we offer. Additionally, if you'd like to receive text notifications, you can opt-in by texting "JOIN" to XXX-XXX-XXXX. By texting "JOIN," you consent to receive text communications from us. Message frequency varies. You may reply "STOP" anytime to cancel text notifications or "HELP" for assistance. Message and data rates may apply. View Privacy Policy: [add link]. Firearms that are not legally available in all 50 states will not be advertised via SMS.

Example of having a CTA with your number: GOT QUESTIONS? TEXT US: XXX-XXX-XXXX You may reply "STOP" anytime to cancel text notifications or "HELP" for assistance. Message frequency varies. Message and data rates may apply. View Privacy policy:[add link]. Firearms that are not legally available in all 50 states will not be advertised via SMS.

Example optin with a check box: By checking this box, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from {Company_Name} at the cell number used when signing up. Message frequency varies Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms & Privacy. Firearms that are not legally available in all 50 states will not be advertised via SMS.

Sample Script for BigCommerce Opt-In

<script>

    document.addEventListener("DOMContentLoaded", function() {

        // Function to check for the input with id sameAsBilling and add content before it
        function checkForSameAsBillingInput() {
            var sameAsBillingInput = document.querySelector('input#sameAsBilling');
            if (sameAsBillingInput && !document.querySelector('.custom-html')) {
                var customHtml = document.createElement('div');
                customHtml.className = 'custom-html';
                customHtml.innerHTML = '<p><em>By providing your phone number, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Fattac at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View <a href="https://fattac.com/privacy-policy/" target="_blank">Terms & Privacy</a>.</em></p>';
                
                // Insert custom HTML above the "sameAsBilling" input
                sameAsBillingInput.parentNode.insertBefore(customHtml, sameAsBillingInput);
            }
        }

        // Run the function initially
        checkForSameAsBillingInput();

        // Observe changes in the checkout form and run the function again when changes occur
        var targetNode = document.querySelector('body');
        var config = { childList: true, subtree: true };

        var observer = new MutationObserver(function(mutationsList, observer) {
            for (var mutation of mutationsList) {
                if (mutation.type === 'childList') {
                    checkForSameAsBillingInput();
                }
            }
        });

        observer.observe(targetNode, config);
    });

</script>