Navigating 10DLC Registration for Firearms Brands: A Step-by-Step Guide to Avoid Unregistered Number Fees

Navigating the world of 10DLC registration can be complex, but businesses must comply with regulations and avoid hefty fees associated with unregistered numbers. This comprehensive guide will walk you through the three essential steps to successfully pass 10DLC registration and maintain compliance. By following these steps, you can ensure uninterrupted SMS marketing capabilities while avoiding the risk of inflated charges from carriers. Let's get started!

1. Please add the OtterText Age Gate to your website: To comply with age verification regulations, it is crucial to integrate the OtterText Age Gate onto your website. This step is essential in preventing higher fees and maintaining compliance with carriers.

1. Ensure proper language for online gun sales: If you sell firearms online, it is crucial to include language on your platform that clearly states guns must be either picked up in person or shipped to another Federal Firearms License (FFL) dealer. This practice helps maintain compliance and facilitates a smooth registration process.

2. Schedule a call with our support team: To ensure the successful completion of the first two steps and expedite your 10DLC registration process, we strongly recommend scheduling a call with our support team. They will review your compliance measures and guide you through the submission process. Just so you know, a fee of $40 applies for the 10DLC registration, but Otter will cover the cost of the first submission.

What if you choose not to add an age gate?

Regrettably, we cannot submit your brand for registration if you decide against implementing the OtterText Age Gate. This non-compliance may result in carriers charging higher fees for an unregistered number. Furthermore, please be aware that certain features, such as Rewards, Offers, and Link-shrinking, will be unavailable. However, you can still use bulk texting and 2-way chat.

For more information on 10DLC registration and its importance, we recommend the following resources:

• Mastering 10DLC Compliance: A Clear, Comprehensive Guide
• Navigating the Price Increase for Unregistered 10DLC Numbers: A Comprehensive Guide
• SMS Marketing for S.H.A.F.T. Brands: 10DLC, Short Codes, and Toll-Free Numbers
• Text Marketing Compliance for S.H.A.F.T. Industries: A Roadmap to Success
• Firearms Questions and Answers from NSSF Webinar

Navigating 10DLC registration is essential for businesses to maintain compliance and avoid unregistered number fees. By implementing the OtterText Age Gate, incorporating proper language for online gun sales, and scheduling a call with Otter support, you can ensure a smooth registration process and continue leveraging the power of SMS marketing. Stay compliant, avoid unnecessary charges, and enjoy uninterrupted communication with your audience.

If you have any questions or need any more help, please don't hesitate to contact our support team. We are here to help you through the 10DLC registration process and ensure compliance.