The carrier charges no matter if it is an incoming message or outgoing message, so all message type count toward your monthly amount, even opt-ins, age gating, and replies.
If you are a S.H.A.F.T. C company please check out this article on increased rates from the carriers starting June 1, 2023. https://ottertext.com/articles/navigating-the-price-increase-for-unregistered-10dlc-numbers-a-comprehensive-guide
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