Step 1: Define Your Promotion Decide on the details of your promotional offer, including the discount, coupon code, duration, and any other relevant information. Ensure that the offer is compelling and valuable to your target audience.
Step 2: Set Up a Keyword Create a unique keyword for your promotion. This keyword will be used by customers to opt-in to receive the promotional offer. For example, if your promotion is for a 20% discount, your keyword could be something like "SAVE20" or "DISCOUNT20."
Step 3: Create an Auto-Response Message Set up an auto-response message that will be sent to subscribers when they opt-in with the keyword. Craft a concise and engaging message confirming their opt-in and providing them with the promotion details, such as the discount, coupon code, and instructions on how to redeem the offer.
Keep it within the character limit (usually 160 characters for a standard SMS) and include a clear call-to-action. For example: "Get 20% off your next purchase with coupon code SAVE20. Visit our website or show this text in-store to redeem. Hurry, offer ends [expiration date]." A great source for coming up with Text campaigns and offers is using AI: https://chat.openai.com/chat.
Step 4: Promote Your Keyword Spread the word about your promotional offer and the keyword through various channels such as your website, social media profiles, email newsletters, and in-store signage. Encourage customers to text the keyword to your designated phone number to opt-in and receive the offer.
Step 5: Manage Subscribers As customers opt-in with the keyword, your text messaging service provider should allow you to manage your subscriber list. Keep track of the new subscribers' contact information for future marketing campaigns.
Step 6: Monitor and Track Results Regularly monitor the performance of your promotional campaign. Track metrics such as the number of opt-ins, open rates, and conversion rates. Use this data to evaluate the effectiveness of your promotion and make any necessary adjustments.
Step 7: Provide Opt-Out Options Ensure that you provide opt-out options in compliance with legal requirements. Include clear instructions in your auto-response message on how subscribers can unsubscribe from further promotional messages if they wish.
By following these steps, you can create and send a promotional offer via text using a keyword and opt-ins. Remember to respect privacy laws, obtain proper consent from subscribers, and provide value to your audience to build strong customer relationships.